was created to share my learnings about digital analytics. This blog continues where I left off (and brings in a more professional look :)

This blog is run by me, Adil Khan. I currently work as a Digital Analyst at Wunderman, Dubai. It's a whole lotta fun and I'll try to describe my job without jargon - 'making websites, apps and social media work better for brands'. 

Platforms that I use regularly:

Ad Management: Google AdWords, Facebook Ads

Testing/Optimization: Hotjar, Google Optimize

BI: Power BI, Google Data Studio

Tag management: Google Tag Manager

SEO: Screaming Frog

CRM: Eloqua, MailChimp, SendGrid

Social listening: NetBase, BrandWatch, Synthesio, Social Studio (Radian 6)

Social benchmarking: UnMetric