Create a basic behaviour flow chart using Sankey diagram with Google Analytics Channel and landing page data.
Code uses ggplot to visualize change + mutate function to create a calculated field [% change in sessions]
Google Ads reports lumps Broad match modifier keywords as Broad match. This means that you’re report download will have only three match types, Broad / Phrase / Exact. Downloading your kw to Excel, you can add this classification and use a a search for special char(34) to return four match types instead of just three.
Dynamic tagging was previously available but was temporarily shut down this year. This feature is now back in Ad Manager, with a few constraints.
Blog post covers exploratory data analysis function in R studio to provide summary metrics on Google Analytics data.
Learn how to use Screaming Frog to bulk crawl all website pages and pull PageSpeed Insights for your entire website. This method provides Mobile score, Desktop score, FCP and DCL metrics by using Custom > Extraction method in SF.
Learn how to use Google Sheets to only show YouTube metrics for content uploaded during report month. Technique uses Google Sheets + Filters in Data Studio to achieve this.
Use Supmetrics data connector in conjunction with Google DataStudio to create an always-on reporting template for your Facebook page.
Facebook Ads just added a new feature where you can download the placement list for your video ads. However, it does not contain any performance data for particular placements.