Blog post looks at pulling data and then applying several ggplot2 geoms to graphically show the relationship between bounce rate, page load time and device category
Post covers how to crawl through specific sub-folders in Screaming Frog using the List mode + Regex. This is especially helpful if you have a large site and know that you' won’t be requiring all of the data.
Blog post compares the difference between Adobe Launch conditions - Variable and Value Comparison.
Blog post that shows how to add match types around search terms report keywords. These keywords can then be uploaded and used in a Custom Intent audience.
Blog shows how to find and use the equivalent of GTM’s Element Visibility trigger in Adobe Launch (where it’s called Enters Viewport)
Blog post explains the difference between Custom Intent: Search vs In-market keywords and why you are unable to use custom intent: in-market type audience in a YT For Action Ads campaign
Differences in Facebook’s Reach and Frequency buying models tackled with focus on increasing content frequency per person.
Tip on how to use custom JS in Adobe Launch to extract the current URL and strip out the query string parameters from destination URL and ultimately pass it as a sProp / page hit
Blog post covering ideas on potential calculated metrics that could be used in Facebook Ad Manager