While Yelp is the de-facto review site for North American cities, the Middle East lacked such initiatives. Also, I can speak from personal experiences that I've had some great and some not so great experiences in Dubai.
Not only does the start-up have a good chance at building a strong community, the real money is in getting local advertising dollars. With a lot of help from the CMO - Andrew Lee Miller, I got the CEO and Co-Founder, Saif Zarooni to agree to an exclusive email interview with Sovedo. Here's the link to the article: