[New Post on Sovedo] Facebook Entering Search Business


Hey! Just read about Facebook launching an ad exchange program to use RTB and target users when they search on engines and return to Facebook. Using Demand Side Platforms, Facebook wants to help advertisers further target users for which they are conducting searches outside the Facebook environment.

Have a read of the full article on Sovedo:
http://sovedo.com/facebook-and-apple-want-a-slice-of-google-search-business/

Enjoy!